targeted social media presence, and uniquely targeted content. Of course, there are even more online and offline marketing tactics to consider. But it’s best to tackle these three first, because they are key to boosting your business visibility more quickly. ...
Effectively using social media is key to building a strong online presence and growing your business. However, we know it’s not always easy to establish and maintain the social media presence for your small business. In fact, it can be challenging to find the hours or the know-how to mak...
However, we have evidence of the presence and impact of these kinds of biases on self-report measures of other online activities. Junco (2013) reported over a fivefold difference between reported and actual time spent on Facebook during a particular day. Similarly, Kahn et al. (2014) showed...
Some of the biggest companies have used A/B testing for years to help them make decisions. In fact, most companies with anonline presenceleverage A/B testing. Companies A/B test because they know that increasing the amount of traffic to their websitelanding pageor mobile app isn’t the on...
Whether you run a brick-and-mortar shop, an e-commerce store, or some other type of business, increasing the traffic to your small business’s website is important. Your online presence is where potential customers can learn more about the products and services you offer. You want to build...
Many of these were companies that relied on customers’ presence, such as beauty salons and restaurants, but the ones that prevailed have something in common: they adapted to the online world. Psychologists started to treat patients via zoom, and yoga instructors have online courses, for example...
Reports on American Business Financial Services Inc.'s plan to use the Internet to boost its loan originations. Launch of the www.abceasyloan.com Web site on February 1, 2000; Creation of a Web site for the company's home equity business; Company's success in the small business loan ...
A social media presence can increase sales by keeping your business and product top-of-mind for potential and existing customers. Then, when they’re ready to make a purchase, you’ve got a better chance of being their go-to option. To increase your sales using social media, you should...
Developing digital assets is a lot like building physical assets. There is always competition and people are constantly fighting for the number one spot. Creating a good digital presence is not about setting up your website once and then just leaving it alone. It is a continuous activity and ...
Are you a small business owner? Are you looking for ways to increase your online presence and gain more customers?SEO can help. Drive more customers SEO for website migration Have you ever wondered how to migrate your website without losing SEO? You're not alone. Migration is one of the...