The real opportunity here lies in finding the time when people not only open an email, but read it and take action on it too. This is known as click to open rate (CTO). What you’re really looking for is to find the time when click-through rates are higher than email open rates. ...
The 4 triggers to increase email click-through rate are: Gain Logic Fear Scarcity These principles of persuasion can be applied ANYwhere you want your customers to take action. Think about the last time you made a big decision. I guarantee it had something to do with: What you could gain...
Benefits of Increasing Your Email Click-Through Rate When an individualopens an email, they do so because of two primary factors. 1) They recognized the recipient 2) Theemail’s subject linereeled them in; and most probably both. Once inside the email, the information had better be targeted ...
There’s a reason why marketers care so much about click-through rates. More than any other email metric, click-through rate can help you evaluate how readers are responding to your newsletters. Nevertheless, having a CTR that’s higher than 2% to 3% means readers are heavily engaging with ...
EyeBuyDirect.com executives report a 175% increase in email click-through-rate and a 30% increase in conversion rates after adding personalized product recommendations from Barilliance to their email newsletters. “The fact that Barilliance’s product recommendations could be easy added to our exis...
In this post, you’ll learn a copywriting technique known as the BAB formula that you can use to write better email copy and improve your email click-through rate. What is the BAB formula? BAB is an acronym for “Before – After – Bridge” and the formula is a framework you can use...
Possible negative headline: “How to Decrease Email Click-Throughs by 35%” Reply Jim Wang While it’s phrased as positive vs. negative, it’s more accurately described as opportunity vs. loss. Perfect time represents an opportunity – it’s OK not to get the perfect time, getting the “...
Bonus Tip – Great content will also help you improve your click-through rate (CTR)! Learn more here: 13 Ways to Boost Your Marketing Email Click-Through Rate 8. Write to Just One Person, and Write Like a Friend When you draft your subject line and message content, it’s natural to ...
While these tactics will set you up for success in increasing your email open rates, you should also track otheremail marketing KPIsto assess your performance. Keep your eye on the click-through rate to see how many readers engage with your emails. The bounce rate and the number of unsubscri...
The percentage is a standard way to calculate your email campaign’s reach. Example of an email analytics report from one of our campaigns at GetResponse featuring key metrics like the open rate, click-through rate, bounce rate, spam complaint rate, and unsubscribe rate. ...