Bleoju, GianitaUniv GalatziCapatina, AlexandruUniv GalatziRancati, ElisaUniv Milano BicoccaLesca, NicolasUniv Grenoble AlpesElsevier Inc.Journal of Business ResearchBleoju G, Capatina A, Rancati E, Lesca N. Exploring organizational propensity toward inbound-outbound marketing techniques adoption: The ...