This is because self-referencing may affect consumers' purchase decisions when they do not exert much cognitive effort to process information (i.e., peripheral processing) (Tam & Ho, 2006). This means that the act of impulse buying is usually not the result of careful thinking, but rather ...
Factors such as the availability of credit card usage, time available, transportability of the products, and the presence and number of shopping companions were found to have a positive impact on impulse buying and/or impulse tendency. Research has also been conducted to evaluate the effects of ...
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Custom Presets and Impulse Responses for Helix and HX Products Here you can explore new creative avenues and expand the sonic range of your Helix® or HX™ device. We’ve assembled a premium collection of Line 6-approved presets and impulse responses from some of the industry’s most respe...
Akram, U., P. Hui, M. Kaleem Khan, Y. Tanveer, K. Mehmood, and W. Ahmad. 2018. How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use.Asia Pacific Journal of Marketing and Logistics30 (1): 235–256. ...
By accepting optional cookies, you consent to the processing of your personal data - including transfers to third parties. Some third parties are outside of the European Economic Area, with varying standards of data protection. See our privacy policy for more information on the use of your perso...
on the urge to buy impulsively, our research validates the role of cognitive processing and psychological factors in impulsive buying behavior. This finding contributes to the theoretical understanding of impulsive behavior in the online advertising context....
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