The central question of this research is to investigate whether the influence of brand awareness and social media influencers have effects on impulsive buying behavior using Stimulus-Organism-Response (SOR) theory. Using concurrent mixed methods with quantitative and qualitative simoutenously, it aims ...
buying (Baumeister2002; Hoch and Loewenstein1991). Considerable research has investigated the specific influences of different types of resources, including psychic, time, and money resources (Vohs and Faber2007), with the assumption that resource-based motives, availability, and constraints impact consum...
Advertising values, such as informativeness, credibility, creativity, entertainment, interaction, and integration, can be seen as external stimuli that elicit cognitive and affective responses from individuals, which subsequently influence their impulsive buying behavior. The S-O-R theory highlights the ...
•Whatwouldyouratherhave?A.$100in12monthsB.$110in13months NormativeTheoryofDiscounting •Moneyshouldbediscountedataconstantrateovertime.•Thisimpliesthatpreferenceswillbeconsistentovertime.Nowvs.Later •WhatpeoplewantNOWoftenconflictswithlong-termgoals –Buynowvs.saveforfuture–chocolatecakenowvs....
In this article, we provide a model that captures the decision making process of impulse buying in social commerce (i.e., on online daily deal websites based on social me..
[英 [ˈɪmpʌls] 美 [ˈɪmˌpʌls] ] impulse的意思、解释 复数形式:impulses; impulse 基本解释 impulse的反义词 名词凭冲动行事; 突如其来的念头; [电子]脉冲; [医]冲动,搏动 形容词冲动的 动词推动 impulse在线翻译 impulse 相关例句 ...
a我的专业是工商企业管理,期间学过有关课程,所以我相信我有足够的理论知识,加上我的经验能够做的很好。 My specialty is the industry and commerce business management, the period has studied the related curriculum, therefore I believed I have the enough theory knowledge, in addition my experience can ...
We present a new model of impulse buying, based on a social constructionist theory, which addresses some of the short-comings of previous models from econo... Helga Dittmar a,Jane Beattie b,Susanne Friese b - 《Journal of Economic Psychology》 ...
The present study used the signaling theory and SOR framework to develop and underlying mechanism through which influencers induce impulse buying. With the help of the signaling theory, we examined how the credibility of the factors of influencer marketing communication influence trust in the branded ...
Kursan Milaković, I., and A. Ahmad. 2023. Online impulse buying and cognitive appraisal theory: Two countries comparison.International Journal of Retail & Distribution Management51 (12): 1637–1655. ArticleGoogle Scholar Lacap, J.P.G., T.H. Cham, and X.J. Lim. 2021. The influence ...