So let’s explore the key steps to starting and improving on a successful keyword targeting strategy, and the videos and webinars you might be interested in watching to learn more. Step 1: Find keywords to target To start a keyword strategy for your Amazon sponsored ads campaigns, the first...
Keep in mind the Amazon product title character limit is 200, and we recommend no more than 60. Include only the most important keywords to capture the attention of your intended customer. Don’t worry—you’ll have a chance to add more keywords in other parts of theproduct detail pagelike...
and Amazon will show you auto-complete suggestions. These suggestions are based on what customers often search for, giving you insight into popular keywords.
What is Amazon SEO and why is it important? Amazon SEO is the process of optimizing product listings with relevant, high-volume keywords to appear higher in Amazon’s search results. Since Amazon customers usually don’t browse past the first few pages of search results, a high-ranking listin...
Advertisers who applied at least one improvement recommendation for their product detail page saw a 29% increase in sales after one week, on average, when advertising with sponsored ads.* Throughout this guide, we’ll use a fictitious brand, KitchenSmart, to bring our recommendations to life, ...
By implementing these six tips, you can work to improve your Amazon Best Seller Rank over time. Remember that BSR is influenced by various factors, and a holistic approach that combines these strategies can help boost your product’s performance on the platform. ...
Amazon is a platform withincredibly high purchase intent. Shoppers who come to the platform generally know what they are looking for. As such it’s crucial to prioritize the most relevant keywords first in your listing and also in yourAmazon PPCcampaigns. ...
Here are four tips for improving your Amazon BSR: 1. Optimize your listing copy If you want to improve the searchability of your product as well as the conversion rate, you should work on optimizing your listing with relevant keywords and compelling copy. 2. Price competitively Work on a...
Irrelevant keywords are unaffordable. Harvest your negative keywords to minimize irrelevant traffic and get the high CTR you want, not the high CTR you don’t want.Read more on negative keywordsand how they can improve your Amazon PPC.
Amazon is known for this feature; when viewing a product, you’ll often see a “Frequently Bought Together” section that shows you common products that others typically buy with the one you’re viewing. This is automated based on customer purchasing data. If customers often buy a camera, a...