Socrates, comparing discourse/logos to that of a recipient's mindSocrates' prioritization of oral over written, and the instabilitiesPlatonic and Socratic philosophy, and false ethical conceptsphilosophical writing, in defense of itSocrates analysis of symbols, as basic psychological functions...
... Sometimes I'd sneak downstairs and see her knitting, or reading, or writing letters. I'd think of her as a thief, stealing the tail end of the day, the hours nobody else wanted or used. — Marita Golden 4 There is an art of reading, an art of thinking, and an art of w...
Asset size - When you're designing your app it's great to include company logos and other visual assets. When you add these assets to your app, make sure the assets are optimized for the size of your app. The higher the resolution of a file, the larger the file size, and the more...
Asset size - When you're designing your app it's great to include company logos and other visual assets. When you add these assets to your app, make sure the assets are optimized for the size of your app. The higher the resolution of a file, the larger the file size, and the more...
By maintaining consistency in tone of voice, writing style, imagery, logos, and slogans, a company builds familiarity and trust with its audience. Consistent branding helps consumers easily recognize a company’s products or services and connect them with the portrayed brand image, regardless of the...
You can do this through your CTA’s copy by painting consumers a picture of how your product can solve their problems or how they can make their lives better. Or you can leverage social proof through reviews and client logos to make it seem like they’re missing out on something. This...
Logos:It is the original mark that represents the company or its products. It acts as an instant recognition for a company. Colours:Brand colours include a palette of official colours that represent the brand. Generally, only these colours are used in brand assets. ...
The spirit of Western civilization is the spirit of inquiry. Its dominant element is the Logos. Nothing is to remain undiscussed. Everybody is to speak his mind. No proposition is to be left unexamined...” (Adler 1983 p.192). In this respect, the focus on the great books of the ...
When most people think about branding, the first thing that comes to mind is usually the visual stuff—you know, logos, fonts, colors, the works. “Brand voice” is often seen as an extra, even though it’s just as essential in forming the foundations of a strong and durablebrand identi...
logos, and language choices, write down your decisions. A style guide, also known as a brand book, will help every department in your institution keep its messaging consistent. It will also provide a valuable document in the future in case you need to expand or alter any aspects of your ...