The research aims at identifying the impact of innovation on marketing mix of mobile phone industry. This study will be an attempt to investigate the relationship between technology and its overall impact of firms' strategies. The companies focused their strategies not only on process but also they...
5.1.3. Impact of technology on the environment Researchers have claimed that technology will lower the human burden on the environment (Kamboj & Rahman, Citation2015). As such, it can be argued that digitalization may directly lower the footprint. However, there are concerns that energy consumpti...
Revolutionizing the Customer Experience: ERP's Impact on the Marketing Mix September 2, 2024By Jeff Botsch | Industry Field Executive – Distribution The real value of an Enterprise Resource Planning (ERP) system lies in customer happiness. In a recent discussion with technology executives, a crucia...
However, with the modification of technology enhances the export performance in a better way. The authors concluded that the practical implementation of export's marketing strategies identically facilitated the companies for future success. 展开
Information Technology has created a vast change in tourism industry's strategies, structure and operations. Anyway this issue has not applied completely in development countries like Iran. The necessary tools for applying electronic marketing on tourism industry are some factors that can be applicable ...
On the other hand, timely research of the culture of the target market and adjustment of the marketing mix to its requirements and preferences significantly increases the chances of successful...
Developments in Web based technologies make it necessary to rethink how firms should conduct their business and market their products as this new technology affects all aspects of marketing (Hoffman, 2000). Marketing success depends on the extent of market orientation of the business. Companies that...
The Impact of Technology on Marketing in Nigeria THE IMPACT OF TECHNOLOGY ON MARKETING IN NIGERIA BY EMMANUEL OMOBHUDE IRABOR COMPUTERS AUCHI ABSTRACT With a few exceptions‚ available literature tends to uphold the view that technology has become a universally relevant concept in every business or...
被引量: 0发表: 2016年 A review of solid-state lighting and its impact on the marketing and production of decorative coatings Solid-state lighting in the form of light emitting Rich,C Danny - 《Journal of Coatings Technology & Research》 被引量: 0发表: 2016年 加载更多来源...
Springer, ChamAzzam, ZakariaUniversity of Business and TechnologyAl Diqis, YazeedZarqa University