Social media ingrain in the lives of countless individuals in the world.With adolescents,particularly young women being the primary users of social media platforms,the question is whether social media use has an impact on their self-esteem,body dissatisfaction,body image,and self-concept.In social ...
This surge in the popularity of social media has dramatically impacted marketing strategies and trends. While companies previously relied on traditional celebrities to promote their brands, the progress in social media has spawned a novel category of influential personalities recognized as SMIs. Brands ...
Subjective socioeconomic status predicts e-learning engagement in college students: the mediating role of perceived social support and self-efficacy Article 07 July 2023 The influence of educational and emotional support on e-learning acceptance: An integration of social support theory and TAM Artic...
Social media hype can be defined as a netizen-generated hype that causes huge interest that is triggered by a key event and sustained by a self-reinforcing quality in its ability for users to engage in conversation. It involves a trigger event, followed by interest waves, and sustaining of ...
BBS is a popular social networking platform among young people in China. Platform users can see the recruitment advertisements posted on the platform. QQ and WeChat are products of Tencent company from China. They have been a popular social media in Mainland China for more than 10 years. QQ ...
Social media has brought a twisted change to the concept of ‘friend’. It induces us to compare ourselves with others, which often makes one feel like a ‘failure’ leading to depression. Social media not only impacts the interpersonal communication and relationships but also the character of ...
Media outlets such as television, radio, and social media help shape the culture and policies within a given society. Roles of the media include spreading news about current events and politics, often dictating cultural norms and ideals in the process....
More specifically, the results indicate that co-creation, community and self-concept have a positive impact on UGC involvement. The data also supports that UGC involvement has a positive impact on consumer-based brand equity. The contributions of these research findings provide empirical evidence that...
Some scholars consider the economic process of migrant workers in the city to be a social integration process. The primary challenge encountered by the migrant population is how to integrate into the social life of the destination. Their social identity will be differentiated based on individual ...
Social media, characterized by its high interactivity and engagement, has a more direct impact on users’ environmental awareness. It has emerged as a crucial platform for a diverse range of stakeholders—including organizations, climate activists, influencers, scientists, and policymakers—to raise glo...