An online advertisement model is the one that many major advertisers waiting for. They want to make online advertising more like television advertising & they want to make it better than television advertising: all visuals impact of traditional broadcast with the additional value of interactivity. ...
The Impact of Online Advertising on Consumer Purchase Behavior Based on Malaysian Organizations Advertising has become the most efficient way for companies to transmit product information to consumers. Words and images are often used to display the pr... N Zourikalatehsamad,SA Payambarpour,I Alwash...
In the realm of ever-changing e-commerce, understanding the dynamics of customer online buying behavior (COBB) is pivotal. This study investigates the impact of risk factors—financial risk (FR), time risk (TR), and psychological risk (PR) along with social media advertising (SMA) on COBB w...
This novel advertising strategy is gaining marketers' interest; however, little is known about its persuasive effects on consumers' cognitive, affective and behavioural responses and the processes that underlie them. Therefore, to convey a genuine experience to consumers, two field experiments with a ...
As for the impact of parasocial interaction on network social presence and social support willingness, studies have found that the degree of interactivity and vividness of online advertising are regulated by the audience’s social presence, and influences their attitudes and behavioral intentions (Lu ...
If the traditional media is still used to transmit the message of a company, the internet and the new ways of advertising are used more and more to promote the image of a company, to promote the products or services not only to the young segment of consumers, but also to the segment ...
Some people argue that advertising has only beneficial influence on our lives while many others contend that it has detrimental effect as well.Admittedly, advertising may carry considerable potential drawbacks. To begin with, a vast number of online advertisements may threaten the Internet users' ...
Within the Pakistani context, the prevalence of influencer marketing is also on the rise, substantiated by the anticipated expenditure on influencer advertising, which is approximately $12 million in 2023 (Statista, 2023). Despite the popularity of influencer marketing, advertisers still need an ...
(2014). Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust. Journal of Advertising, 43(1), 33–45. Google Scholar Awad, N. F., & Ragowsky, A. (2008). Establishing trust in electronic commerce through online word...
harm increase with the degree of control that the focal firm has over the CSI. This research thus establishes an effect of CSI harm on prosocial consumer behaviors, through the emotional mechanism of anger; it further shows that consumers seek to restore justice by engaging in prosocial behaviors...