There has been relatively little research done in India in this context. As the number of influencers across social media platforms keep increasing and influencer marketing has become a more mainstream form of marketing this study becomes very relevant so as to identify the dynamics of the ...
"Influencer Marketing Talks" From Products to Impact: How Brands Can Transform and Influence (Podcast Episode 2023) - Movies, TV, Celebs, and more...
“It’s often outside of their control and done without consent, so we can’t blame the influencer for being deepfaked,” he says. “Instead, go in with an open mind, communicate, and ask for context from the influencer and his/her team.” Having that conversation will also allow both...
Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing Regarded as the most powerful force in the fashion marketplace, often more powerful and valuable than planned communication from marketing organizations, w... KP Wiedmann,N Hennigs,S Langner - 《Journal of Global ...
Still, there is a lack of extensive research on the specific traits of beauty vloggers that are crucial criteria for their selection in brand collaborations. Additionally, the research on the effect of influencer marketing in an emerging economy like India is still unexplored. Prior investigations ...
It's also great that the awards are recognizing the value created for both the associations and consumers. The best influencer marketing campaigns not only benefit the brand but also provide value to the audience in terms of useful information, entertainment, or inspiration. Recognizing this dual ...
A boom in activity on social media has led to the growth of influencer marketing within the travel industry. The impact that this is having even extends to influencing the purchasing habits of millennials’ friends, families and followers. ...
Get connected: The benefits of REST APIs and how to use them in partnership marketing Blog Influencer marketing in Southeast Asia: Beauty and Fashion brand growth strategies for 2025Stay in the loop with monthly marketing insights delivered right to your inbox Subscribe By subscribing, you conf...
impact.com is the leading global partnership management platform and has been transforming the way enterprises manage and optimize all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Through its integrated end-to-en...
However, those studies lack a comprehensive perspective, which combines all these aspects of influencer marketing and considers their influence on consumers' purchase intention. This research aims to address this gap in the literature and examines the influence of (1) influencer-related factors (...