Today companies faced with manifold shifts arose in business environment recently but particularly during the last two decades. Such issues ask for sharp response rate by companies as well as very solid level of marketing intelligence, research and customer loyalty development. Paper discuss the ...
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on GBE. Brand credibility was also discovered to moderate the negative relationship between greenwashing and GBE, thereby reducing the negative effect of greenwashing. Research limitations/implications The findings imply that marketing managers should understand the consumers’ concerns for the environment, ...
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First, to explore the extent to which family style local restaurants adopt green marketing strategies; lean green, defensive green, shaded green, and extreme green. Second, to examine the effects of these strategies on marketing performance. The study is driven by a cross-sectional survey-based ...
Currently, environmental consciousness gradually becomes a tendency, thus, humanity is reducing the environmental harm or engaging in useful activities on the environment to make a contribution to the Earth''s protection. In addition to complete the company''s own business objective to satisfy ...
Environmental stewardship:This emphasizes the importance of sustainable business practices that protect the environment. It includes efforts like reducing carbon footprints, managing waste responsibly, promoting recycling, and using sustainable resources. ...
Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets (2013). Impact of store environment on impulse buying behavior.European Journal of Marketing, 47(10), pp.1711-1732, CrossRefMehta, N.P., & Chugan,... N Mehta - 《Social Science Electronic Publishing》 被引量...
The marketing environment is a system. In this system, various factors are interdependent, interaction and mutual restraint. This is due to the socio-economic phenomenon, such enterprises to develop new products, not only by economic factors and constraints, but also by social and cultural factors...
aMarketing environment usually refers to the impact of corporate marketing activities and goals to achieve a variety of factors and trends. American scientist Philip Kotler market explanation is: the market impact of corporate and marketing activities, the participants can not control and influence. Spe...