The Business Model By 2006, IMAX had figured out a way to create a near IMAX experience in existing theatres at a fraction of the cost ($150,000) — the new IMAX Digital Theatre. The 70mm projector was replaced with two smaller projectors projecting over each other, thereby increasing the...
imaxcasetheatresbricprojectorsdmr 9B15M028 IMAX:EXPANSIONINBRICECONOMIES 1 DwarkaChakravartywrotethiscaseunderthesupervisionofProfessorPaulW.Beamishsolelytoprovidematerialforclass discussion.Theauthorsdonotintendtoillustrateeithereffectiveorineffectivehandlingofamanagerialsituation.Theauthorsmay havedisguisedcertainnamesand...