Among all other components of Digital Marketing, online advertising is probably the field where professionals pay attention to the images the most. Using generic stock images is OK. However, by creating ads with typical images, you won’t stand out, especially if a photo you are using doesn’...
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Therefore every single aspect of your marketing campaign should add value to a campaign. Images are critical to the success of your campaign due to their huge impact on emotions. I’m going to walk you through the four most important criteria to check when planning to select an image for yo...
Digital Marketing - Study Notes: Characteristics of high-quality image content With imagery, it’s important to define a number of key characteristics of high quality image content: Make sure that photographs are shot at the highest possible resolution Make sure that you’re using a regular indust...
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brand. If you have the time and resources, I recommend taking some of your own on-brand photos that you can reuse in your marketing and advertising efforts. Consider them stock photos, but for your use only … and with today’s technology, high-quality imagery iseasy to capture on smart...
Rand Fishkin, co-founder of Moz, is a prominent figure in the SEO community, known for his contributions to digital marketing and audience engagement. Through his innovative approach, he has revolutionised the way businesses understand and implement SEO strategies. More than just a thought leader,...
Check out the original marketing for the MacBook Air: Do you know why this picture was genius? The MacBook Air couldn’t compete on speed… it competed on size. And what better way to demonstrate their main feature other than pulling the product out of an envelope?
Whether you are marketing on one of the popular content distribution platforms, such as Taboola or Outbrain, or you are conducting Facebook paid advertising, you are going to always be required to add an image to your Ads. The specs might be different, for example, Taboola requires a minimum...