Competition can also advance innovation (Porter, 1990) as firms are forced to differentiate their products from those of their competitors to ensure their survival, in turn perhaps limiting further competition effects because their offerings are viewed as imperfect substitutes by consumers (Picone, ...
In addition, the firm is known for its attention to cost control and continuous product development, notably, the ready-to-assemble model of furniture sales, and other elements which have allowed IKEA to establish lower prices than its competitors.参考译文:该集团以其现代家具设计、简约的室内设计...
Now, Ikea is hoping to do the same with smart home technology, by investing further in its ‘Ikea Home Smart’ division. In a recent statement, Ikea announced that Home Smart is now its own business unit within Ikea of Sweden, with the end-goal of bringing more diverse smart products to...
IKEA is very confident that their quality of product is very good and competitors cannot compete with but IKEA but mustn’t be like that because nowadays can’t predict or underestimate about competitor. IKEA always must be ready to face consequence or either successful. IKEA also should promote...