IKEA is my first choice because I have trust on the quality on the material besides the pricing was reasonable compared to the outside competitors if looking for the same outcomes. Also moreover, not only kitchen but I also bought IKEA products for the other area like living, bedroom and ...
In addition, the firm is known for its attention to cost control and continuous product development, notably, the ready-to-assemble model of furniture sales, and other elements which have allowed IKEA to establish lower prices than its competitors.参考译文:该集团以其现代家具设计、简约的室内设计...
IKEA is positioning itself as provider of household items for the general public. Because of its inexpensive, style and new services, and good features, by the majority of low-income families welcome. But in China, the market positioning to do a certain amount of adjustment, because: the Chin...
Standard products.IKEA’s main competitive advantage derives from low costs, which in part are achieved due to standardized products. Standardized products attract fewer customer segments. Therefore, the business inability to offer better quality more customized products allows its competitors to fill that...
Difficulttosustaingooddesignqualityproductsatlowcostwhenthenumberofcompetitorskeepincreasinge.g.IntheUS,Kmart,TargetCorp,FlyinFranceandJapanNitoriCoinJapan.NorthAmericanmarketposesahugechallengebecauseofmajordifferencesinsize,coloursandlifestyle.Majorchallengetokeepthecorevaluesaliveespeciallywhenthecompanybecomeslargerand...