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Indeed, electronic technology is one area where Engman says Ikea won’t go. “We weren’t any good there,” he says. Ikea’s long-ago venture into televisions was one of the company’s great failures. “We are world champions in making mistakes,” adds Engman. “But we’re really good...
Indeed, electronic technology is one area where Engman says Ikea won’t go. “We weren’t any good there,” he says. Ikea’s long-ago venture into televisions was one of the company’s great failures. “We are world champions in making mistakes,” adds Engman. “But we’re really good...