Segment your email marketing list (by male and female, for the basics) and create offers that appeal to each. Don’t waste their time by forcing them to browse irrelevant promos. They’re already busy enough with Valentine’s Day preparations. They need gifts – not for themselves, but for...
If you have set out in the world of marketing, you have probably come across the advertising opportunities by Google. As one of the big digital advertising platforms, Google accounts for 37.2% of total ad spending alone in the US. Google mainly features two platforms, Google Ads and Google ...
Although August has no big celebrations or federal holidays, it is rich in notable single-day observances that offer timely opportunities to resonate with the target audience by launching unique email marketing campaigns. With highly granular market segmentation, hyper-personalized content, and ...
Working in a very small, specialized market? Check out these seven niche marketing ideas (with REAL examples) to get the most out of your niche marketing campaigns.
Constantly contacting your clients makes it easy for you to segment them. That helps you to send the right message to the right people at the right time. Email marketing platforms also enable brands to schedule an email to automatically resend it with an updated subject line to those who didn...
Email marketing can be a highly effective way to connect with customers and drive business growth, but it also comes with its challenges. Over time, content can begin to feel stale or repetitive. Producing engaging content for email campaigns is time-consuming and requires significant creative ener...
Email is one of the most effective marketing channels. You can directly connect with your target customers and use tools like segmentation and drip campaigns to deliver the right message to the right people at the right time. And when you use Zapier to automate your email marketing, you can ...
Email marketingautomation is a powerfulcustomer retentiontool for online retailers. The trouble is, many companies don’t know which automated email campaigns are worth prioritizing and testing. There’s significant upside to adopting email marketing. It generates the highest return on inves...
Ideas Collide is a strategic marketing communications firm with offices in Portland, Oregon, and Phoenix, Arizona that develops custom solutions. Learn more about our agency's history, executives, and team members.
Learn what an email preheader is, why it’s crucial for boosting open rates, and how to optimize it for effective email marketing.