The Harvard Business Review encourages businesses to distinguish loyalty programs that offer "extras" and those that offer "substitutions." Substitutions are essentially free giveaways that the company loses revenue over, because if it wasn't for the loyalty program, the customer would have bought th...
Stickers are a highly effective tool for your company’s promotional branding. They can be either printed or purchased in bulk at cheap rates which allows sending them out to more than 100 winners without incurring hefty expenses. The number of people entering the contest will automatically increas...
Encouraging your customers to create content related to your brand can be an inexpensive yet impactful giveaway idea. For example, a beverage company launched a campaign called “Sip & Share,” where customers were invited to share photos of themselves enjoying the product. The most creative submi...
Plastic tree ornaments work for December. Candy and Snacks Wrapped candy is a classic for parade giveaways. Put your company's logo on the wrapper. The candy should be small enough so it won't hurt if it hits someone when thrown. Instead of throwing the candy from the parade float, ...
For example, you could ask users for a photo submission wearing your swag, such as a tote bag or company T-shirt. RafflePress even has aSubmit an ImageAction to make gathering image submissions simple. Even better, it solves 2 problems with a single solution: ...
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After clarifying the activity goals and selecting the appropriate gifts, the company needs to develop an effective marketing strategy to promote the promotional activities. This includes determining the promotion channels for the activity, designing attractive promotional materials, developing appropriate prici...
Business giveaways are a great way to engage with your existing customers and attract new business at the same time.
Boost brand awareness:When people don’t know or trust your brand yet, a giveaway will help you break the ice. Support a product launch:Giveaways capture attention fast, which is exactly what you need for a new product. Introduce a new location:A little free gift will build rapport quickl...
The company hosts a spring giveaway on their site and creates a dedicatedlanding pagefor it. The big prize is a package that includes a gift card winners can spend on J.Crew Factory’s online store. A sample product or a gift card is a relevant and effective prize, but for some visito...