Idea Price/Pricing Strategy: Below is the pricing strategy in Idea marketing mix strategy: Idea Cellular mostly focuses on competitor strategy in the aggressive telecom sector in India. In the fierce competition of the telecommunications sector in India, price is the key weapon that carriers use to...
It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful ...
As a result, consolidation and the requirement by public companies to deliver strong share price performance has resulted (with some exceptions) in a dearth of acquisitions and funding for innovative translational research and start-ups offering innovative products. There has been a shift to deploy ...
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