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ICICI Bank is a leading private sector bank in India, and offers a wide range of banking products and financial services to Corporate, Small and Medium Enterprises (SME) and Retail customers through extensive multi-channel touch points including branches, state-of-the-art Internet Banking, Mobile...
The Marketing mix of ICICI Bank analyses the 7Ps of ICICI Bank, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of ICICI Bank. ICICI Bank is an Indian Public Ltd. company providing finance and banking services. This multinational bank is India’s ...