I called David’s Bridal and the lady said ‘sorry we can’t really do anything’ didn’t seem to care at all. Just though! her reaction was a little unsettling. If you need a dress I would definitely go here to a lady who is willing to help anyone!
According to psychological contract theory, consumers form psychological contracts with the brands they patronize based on implicit promises that they believe the brand has made (Montgomery et al., 2018, Rifkin et al., 2020). It is possible that brands with a socially responsible positioning (Gert...
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