为庆祝即将到来的国庆日,加拿大啤酒品牌 Molson 日前与 Google 及 Thinking Box 合作,打造了一台为 Global Beer Fridge 的智能贩售机。说它“智能”,是因为这台售货机并不接受现金或是信用卡,而是需要“支付”六句不同语言的 “I'm Canadian” ,在由 Google 的智能语音识别后,冰箱门便会自动开启。这台 Globa...
Seiler, Robert M. "Selling Patriotism / Selling Beer: The Case of the "I am Canadian!" American Review of Canadian Studies 2002 32.1 (2002): 45-66.Selling Patriotism/Selling Beer: The Case of the I AM CANADIAN! Commercial." American Review of Canadian Studies 32 (Spring 2002): 45-66....
In 1969, McLaren won every one of the 11 Can-Am races it entered with the M8B, and Bruce McLaren was crowned Can-Am champion. The McLarenSenna Can-Amcelebrates this dominant season. A limited edition created just for Canadian customers, the Senna Can-Am features a 25-hp power upgrade, ...
In 1969, McLaren won every one of the 11 Can-Am races it entered with the M8B, and Bruce McLaren was crowned Can-Am champion. The McLarenSenna Can-Amcelebrates this dominant season. A limited edition created just for Canadian customers, the Senna Can-Am features a 25-hp power upgrade, ...
Case in point: the cheapest beer available in Ontario today is a case of 24 bottles of Molson Canadian 67, at a special sale price of $36.95. Subtracting $2.40 for bottle deposit gives you $34.55, which works out to $1.44 per bottle. Ya gotta believe that if MolsonCoors is selling the...
The article states Vaughn Whelan shot a Molson commercial and put it on television without the brewer's approval. Whelan, a veteran ad exec who heads a small Toronto agency, knew he wouldn't get a shot at Molson Inc.'s lucrative Canadian advertising contract. He didn't have the $500,...
Reports that in the Fall of 1998 Miller Brewing Co. will expand its distribution for its Molson Canadian brand of beer. Plans to relaunch the brand in the northeast region of the United States; Amount Miller spent advertising Molson ...