HYBE—the South Korean entertainment conglomerate formerly known as Big Hit Entertainment, label and management home to Korean superstars BTS, among others—has announced the acquisition of American music executive Scooter Braun’s Ithaca Holdings, including companies such as SB Projects and Big Machine...
HYBEAmerica has entered into an agreement to merge and acquireQuality Control(QC Media Holdings, Inc.), the Atlanta-based entertainment company covering music (Lil Baby, Lil Yachty, City Girls and Migos are among its signings), sports, film and television founded by CEO Pierre “P” Thomas a...
the company will now be known as HYBE going forward. In a press release, the companysaidthe name change represented its drive to become a “music-based entertainment lifestyle company.