So we set out to change their perceptions with a two-pronged approach. A B2B campaign educated insurance Agents on why—and how—to sell these stand-alone plans. Then, B2C marketing materials equipped those Agents to spread the new word for Humana: dental. ...
The payer created the plan to provide veterans with complementary coverage for healthcare and dental services received outside of VA clinics. The plan does not include prescription drug coverage, as many veterans receive coverage through their VA benefits, the payer noted. USAA, a financial ...