“As the Un-carrier, we go beyond delivering the incredible service that customers expect from America’s 5G leader,” said Mike Katz, president of marketing, strategy and products at T-Mobile, in a statement. “T-Mobile customers get the best value and the best entertainment streaming bundle...
BesTV and Microsoft to bring Xbox One to China in September — By Yusuf Mehdi, Corporate Vice President of Marketing, Strategy and Business, Xbox — Today marks a monumental day for Xbox, as together with our partner BesTV New Media Co., we announced we will bring Xbox One to China in...
Premium Programmatic Advanced TV Campaigns:This allows you to create custom lookalike audiences using Hulu’s premium inventory or your own CRM data to reach specific audiences. Also note that this option leverages the marketing automation power of Hulu’s network for the best optimization ...
“We the owners were not fully aligned on what the future should be,” admits Kevin Mayer, Disney’s chief strategy officer and a Hulu board member. The partnership got more awkward after cable giantComcasttook a majority share in NBCUniversal in 2011. One condition regulators placed on ...
Elaine Paul, CFO, Strategy and Business Development at Hulu, has a scope of work that goes beyond finance and strategy. Hulu benefits from having access to a plethora of digital data, and Elaine’s work includes leveraging all forms of that data to qualify decisions about content, marketing...
"The cloud is at the heart of CRIF strategy in terms of innovation and digital transformation, helping us to better support our customers and to be ready for the future. However, there are some challenges in this journey, such as using the cloud rather than on-premises, defining which resou...
willpull contentfrom Netflix this year to stream on its own new service, Disney+, which launches in November. The service is expected to become a key part of Disney’s streaming strategy. At an investors’ presentation last month, Disney said it would offer Hulu as a bundle if people subs...
Netflix’s strategy is shaking up traditional media companies — here’s why “We do believe that access to content creates perceived value of that content and will lead to a higher willingness to pay,” Hill said. But, “if the content is something they value, they’re going to...
Disney revealed it was “removing certain content from our streaming platforms” as part of a plan to take a $1.5 million “impairment charge” — essentially a write-off of certain expenses for tax purposes. (That was the same financial strategy that led HBO Max to cancel itsBatgirlmovie be...
(That was the same financial strategy that led HBO Max to cancel its Batgirl movie before it was finished.)Disney+READ MORE: Everything New on Disney+ in June The Hollywood Reporter has a list of titles that will be leaving both Disney+ and Hulu“starting on May 26” and it includes ...