of reaching out to each and every Indian middle class household to provide them cosmetic products and ayurvedic medicines under the brand name of Emami. Currently, the comapany has more than 3000 employees with market capitalization of around INR 25000 crore and net revenue of INR 3000+ crore....
, India's largest FMCG company, has been losing market share in key categories such as branded soaps, detergents, toothpastes tea over the last four quarters. The company which accounts for over 58% of the annual net sales of the top five in the sector has its competitors like ITC, ...
Though HUL is a market leader, it has been losing market share in key categories. In order to regain this, HUL can either opt for further price cuts, promotional offers or invest more in brand building, but these are likely to affect profitability. They may result in marginal growth (de-...
This acquisition was made to broaden the range of Huliot’s products, enabling Huliot to take a share in this worldwide market segment. Heliroma is compliant with international quality standards with certifications from AENOR, IQNET, CERTIF, SKZ, DVGW, QB BULGARCONTROL and for ISO 9001:2015....
Market analysis in the Marketing strategy of HUL – The FMCG market is overcrowded with local national and international MNCs who are eating up each other’smarket sharebut the main issue is to tap the vast potential of the rural market which is still is in the growth stage and is not hav...
7) Financial position:Having more than 80 years of experience in the consumer goods market & backed by Unilever who owns 67% controlling share in HUL, It is financially strong. 8) Market share:Through high penetration in the market, HUL had managed to hold their high market share in differe...
The company has adopted the Plough Share Mixer technology developed in collaboration with parent company Unilever. HUL has volume market share of more than 45% in the 550,000 tonnes soap market in India.doi:10.1016/S1351-4210(09)70347-6Sapna Agarwal...
Investor sentiment has been one of the key determinants of market movements. In this context, studying the role played by emotions like fear, greed and anticipation, in shapingSubash, RahulCharles University in PragueSubash, R. (2012). Role of Behavioral Finance in Portfolio Investment Decisions:...
Unilever first came in a country like India, which had a nascent market too large with an immense number of possibilities and opportunities. They established three companies between the years 1931 to 1935- the Hindustan Vanaspati Manufacturing Company, which created edible oil, Lever Brother India ...