Lisa Gosselin Lynn: Colin Strickland was a very good gravel racer. … He was at the top echelon. Colin Strickland, who was 35, was considered a pioneer in the sport. He had won some of the most prestigious races and was sponsored by the industry's top brands, like Red Bull. In 2...
Our content was created with expert bull runners who are also available for ongoing support through webinars and forums. For running and adventure enthusiasts, who are ready to participate in the Running of the Bulls – we are excited to announce that we have a new tour package that is ...
This brand strategy turned out to be a bull’s eye! Duolingo created a unique, recognizable brand identity visible on its social media. The company’s accounts attract thousands of followers and fans fascinated by the playful image of the evil owl. On the other hand, this example shows that...
4. Red Bull Red Bullis yet another popular Instagram account with a community focus. Its direction on Instagram follows a deep-rooted principle that energizes the entire company - an active lifestyle. Throughout its existence, Red Bull has mainly promoted its core product: an energy drink. Wha...
One of the classic examples is the Segway. It was a device that was said to eliminate walking. It could go up to 12.5 miles per hour, had a lithium battery, and made you look like a dork. It was hailed as the device that would make walking obsolete, and it failed miserably. ...
I was born on Boxing Day. The rather far-fetched tale I was told involved my mother and father driving around Colchester, complete with a midwife in the back of the car, when my mother’s waters broke. Different times, of course, but I’m not sure that even in those days you were ...
It was a response that lived up to the declared aim of Arjan Sissing, DHL Head of Corporate Brand Marketing at DPDHL, to “create unique moments that bring people together” and to connect brand with audience “on an emotional level.” For companies looking to link with gaming,...
One unique aspect of the machine is the sophistication of the General Bytes Bitcoin computer, which was integrated into the Red Bull machine for payment processing. Wismeijer explains that the identical software and system implemented into its cryptocurrency ATMs powered the Red Bull machine, whi...
Intense, provocative, disturbing, and captivating, the legendary artist led a life of restless brilliance.
Red Bull embarked on an “empty can” guerrilla campaign. By placing empty cans in bins around clubs, the company presumably wanted to create the impression that the drink was popular at each venue.4 Is Guerrilla Marketing Illegal? Guerrilla marketing is legal but may employ questionable technique...