Univeristy of Connecticut's School of BusinessRobert PUniveristy of Connecticut's School of BusinessLeoneUniveristy of Connecticut's School of BusinessHarvard business reviewKUMAR, Viswanathan, J. Andrew Petersen, and Robert P. Leone (2007). "How valuable is word of mouth?." Harvard Business ...
TOOL KIT How Valuable Is Word of Mouth? by V. Kumar, J. Andrew Petersen, and Robert P. Leone • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 How Valuable Is Word of...
Your most valuable customers are those who buy the most, right? Not necessarily. According to Kumar, Petersen, and Leone, your most valuable customers are those whose word of mouth brings in the most profitablenewcustomers, regardless of how much they themselves buy. What accounts for this coun...
Word-of-mouth marketingis valuable to businesses and customers alike. This is because buyers invest in the opinions and experiences of the people they trust. 92%of Nielsen-surveyed consumers believe their friends and family over any kind of advertising. ...
returning, it’s becoming more likely that the reason is that other people they know are part of the service, too. Maybe they’re hanging out with friends, working with colleagues, or staying in touch with family. If the service is valuable in the first place, this step usually gets ...
LinkedIn was important before the pandemic, but it’s even more valuable now. This post includes highlights of our podcast interview with JP Clement, CEO at boomtime Word of Mouth Marketing. Subscribe to hear this episode and many more like it. For the entire interview, you can listen to Th...
Use of valuable incentives helps a lot when it comes to encouraging word of mouth marketing since it gets the customers talking. Some will talk about it when asked and some will just do it on their own. Offering valuable incentives will help spread the word about your product.Incentive reward...
Word of mouth is still the strongest form of recommendation for your products or services - here's how you can keep your brand at the tip of peoples' tongues in the digital world. Word of mouth is one of the oldest (and most effective) forms of marketing. But, does it translate into...
Our vision is that businesses should nurture all their valuable relationships (not just ones driving towards a sale) and make word of mouth a channel for growth.
The high price is interpreted as a sign of high quality. For new products, like innovative home technology, a high initial price can signal quality and exclusivity. This attracts early adopters willing to spend more and can generate valuable word-of-mouth marketing.5 ...