So, you must learn how to write a story that sells, and the art of writing stories. Stories aren’t just long tales. Good storytelling reveals evidence. Stories provide proof of your thesis. People tell me all the time, “David, you're a born storyteller.” And I do have...
The best approach to business isn’t a hyper-focus on profit margins. No, the best approach to business is rooted in creating an authentic, genuine connection with people and filling a need or desire in their life. Great brand storytelling can go a long way towards achieving the first part...
Even while most business communications have gone online, taking place over email, video, and chat, there’s still plenty of room in our digitized world for a well-written—and properly formatted—business letter. Use this guide on how to write a business letter to make sure that you ...
You’re more likely to think strategically and distraction free if you write your captions on another platform. Remember, when drafting, keep your campaign and engagement goals at the focal point of your Instagram caption. Try coming up with a few alternativeideas for your Instagram captions, as...
In this article, learn ten secrets about how to write a story, and more importantly, how to write a story that's good.
It has a clear purpose and goal. Business writing is meant to achieve a specific outcome, such as solving a problem, making a decision, or taking an action. You need to know what you want readers to do after reading your document—and write accordingly. ...
to write the story, or somebody's going to write it for you. You're going to either read your story or you're going to write it. What happens is, most people, they don't write their story, they read their story, because they've never understood intentional living. They've never ...
To write your leadership vision statement, the first thing you need to do is figure out why a company is there. Overall, the answer to this question will help a leader see the future they want for their business. It’s hard for people and businesses to say why they do what they do....
How to Write More than ever, consumers want to understand and align with a company’s purpose, values and identity. Sharing the origin story of your business can help them do just that.— Getty Images/ monkeybusinessimages Every business began as an idea, a vision or an accidental discovery...
It’s been brewing for a couple of years now, and you’re finally ready to act on it. So, what’s your plan? Like you, many people are preparing to start a business— and even some who have already started one — and fail to research and write a business plan that tests the ...