Dr. Squatch’s product page places the ingredients list of its Pine Tar soap on a hidden tab, choosing instead to lead with a description, which paints a vivid picture of the experience of using the product. The description suggests that the soap performs its function (to clean) in a way...
Product descriptions increase sales, lower return rates, and improve your store‘s search engine ranking. Get ten tips on how to write compelling product descriptions, along with a product description template.
1. Choose a topic. This step requires lots of thought and consideration. You have to decide whether to explain an entire process or just part of it. Most often, it is best to choose a very specific process or a specific aspect of a larger process to write about. If you choose a proc...
With product descriptions, the formula for good writing is no different. You need to present a complete story to engage your readers. This doesn’t mean you need to write a novel, but at the same time, your product description shouldn’t just be a list of features and benefits either. I...
Should I always write a meta description? Yes, write meta descriptions whenever possible to control your page summaries in search results and social shares. While search engines can override them, original, well-crafted descriptions put your best foot forward. ...
How To Write a Product Description for Your Audience It will help significantly if you write a clear definition of your target audience.Personasare great tools for defining an audience. The process of creating personas will force you to think through your target audiences more clearly. The followi...
A diagram describes the two phases of the description process: scene-setting and storytelling. The scene-setting phase is divided into overview and structure. The storytelling phase is divided into focus element, locus elements and logical pathway. The whole process needs to consider the context the...
In the eCommerce business, words matter. Follow these expert tips and learn how to write product descriptions that convert visitors into shoppers.
Extra attention to the job title is worth it. If you don’t put much thought into the title, you may do the same with the description itself. Moreover, the title is actually part of the description. Speaking of which, Roseleip just gave you a great general framework to work from, so...
How To Write Job Descriptions By Talroo on February 16, 2022 Creating a job description is one of the most important parts of finding the best hires for your company but making a great one takes more than writing two paragraphs and a list of desired skills. Here’s what you should know...