How to write a winback email campaign If you’re interested in creating a winback email campaign, here’s how to get started: 1. Identify inactive contacts For the average business, there's no set number of days or months after which an email address and the customer who uses it are con...
There are different types of drip campaigns. Your goal needs to be relevant to the type of drip campaign that you’re using. Source Each drip campaign should move to an eventual conclusion. This doesn’t mean that you stop marketing to the prospect. Instead, it means that you move them t...
Take advantage of the preheader text to entice the reader to open your email. The preheader text is like a second subject line. It gives you an additional chance to entice the reader to open your email campaign. Use this to your advantage, especially when it comes to increasing your mobil...
A new customer isn’t ready to refer someone or join a loyalty program, so sending them a referral program email campaign would be shooting bullets in the dark.Here are the types of email campaigns to send at each stage of the email marketing funnel....
Do you want to create an email marketing campaign with a high open rate and click-through rate? Email marketingis vital to any business’s success. For every $1 that a business spends on its email marketing strategy, it gets an average of $36 in return. That means that youremail campai...
Master email marketing with expert tips and examples on how to write a marketing email that engages and converts. Elevate your strategy and get results!
Personalization doesn’t need to be overly complex. Campaign Monitor recommends taking the following simple steps: Make sure the email is address “from” a real human Consider using a recipient’s first name in the subject line — using the recipient’s first name in the subject line can inc...
How to make an email campaign workHelen Dowling
Email marketing campaigns are necessary for any business looking to expand its customer base and increase sales. This blog includes 12 tips for you to send your first email marketing campaign.
1. Write a warm, welcoming email subject line While it’s only a short phrase, your welcome email’s subject line consists of the most important words of the entire message. It’s the first thing everyone sees and will be the main factor in the recipient deciding whether to open it. ...