Simply put, Facebook ad copy is the text (copy) that accompanies the visuals in your ads. Done well, it’s the message that turns casual scrollers into eager customers. Think of your ad copy as your friendly, 24/7 online salesperson. It’s there, reaching out to all those millions of...
Ad copywriting is the act of writing copy specifically for advertisements, including display ads, flyers, posters, billboards,social media ads,mobile ads, etc. The length of your copy depends on the amount of space you have on your creative, but in general, it should be very short, merely...
How to write your Facebook Ad’s news feed link description Let me start withthe bad news: with Facebook, images matter more than copy. Images are everything in Facebook ads. Consumer Acquisitionfound that images are so important, they’re responsible for some 75 to 90% of an ad’s pe...
But if you’re looking at ways to structure aneffective PPC ad, there are some ground rules you can follow to write converting copy for Google Ads. To make one thing clear: In this article we are talking about writing copy for text ads in search engine results, such asGoogle or Bing. ...
Here’s how you install Meta Pixel on your Facebook Ads Manager: 1. Go to theMeta Events Manager. 2. Click “Connect Data” and choose your “Web” in the Data Source to connect your website. 3. Enter a name for your Pixel and see if your website is set up using Meta’s partne...
5 Facebook ad copy best practices Want to get the most from your Facebook ads? See our tips below on how to write a Facebook ad and follow these guidelines to create more compelling ads! 1. Write multiple ad copies for different people in your audience If you want to create effective ...
3. How to Write Engaging Facebook Ad Copy Emojiand bulleted lists make Facebook and Instagram ad copy more visually appealing and easier to digest, especially when the text is longer than one sentence. This leads to higher CTR and creates variety in your ad units. ...
In this article, you'll discover how to create Facebook and Instagram ads that generate sales. #1: How to Write Discount Ad Copy to Prompt Purchases Discounts are simple but effective. You've likely seen an ad in your Facebook news feed that says something like, “Get 10% off when you...
Many shop owners approach Facebook ads and Google Adwords in the same way. They’ll create an ad for Google and then copy and paste it to Facebook. If you’re one of those people, you had better stop now. This couldn’t be more wrong! The problem lies in the difference between ...
Writing copy for your Facebook Ads is pretty straightforward. In just a sentence or two, you need to motivate Facebook users and get them to take action and click. But truth be told, this is easier said than done. However, there is a distinct formula that should increase your number of...