Think about what kind of article you want to write and the audience you want to reach before you begin the process of writing your paper – this will provide a focus for the whole writing process and ultimately help you choose the right journal. Identify your audience: Is your work aimed ...
The main takeaway is that you need to avoid following the blanket advice that you should just write 2,000-word articles. What matters is satisfying search intent. Sure, more content is usually a good idea, but that doesn’t mean it needs to come in the form of a blog post. The next ...
You have several options, all of which AdWords supports: Put the keyword in the more differentiating group. In this case you may decide that “cookies” is more differentiating than “bar,” and that you can to write more compelling ad text for your cookies group than your bar group. Howev...
The general rule is: the more work experience you have, the less you can write about your education. However, if you’re writing a CV for an entry-level position, feel free to add more information. Remember to add information about your high school if you haven’t received higher educatio...
1) The How-To Headline The how-to headline–such as “How to Write Hero Headlines to Skyrocket Click-Through Rates”😜 –is powerful because it offers direct value and actionable insights. This formula is an age-old classic because it promises a specific solution to a specific problem...
With that said, I am now going to answer those of you who have persisted in asking me… How To Write Better Ad-Copy Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.” ...
Google Adwords Keyword Toolis a tool that provides information on various keywords and how many monthly searches are conducted for them. Before you write your article, go to Google Adwords and type in a word that summarizes what your article will tackle. ...
Pro tip: To understand search volumes and costs around keywords you want, use tools like the Google AdWords Tool or the HubSpot keywords tool. If it’s your first time managing a PPC campaign, I recommend checking out this article on how to design a keyword strategy. For Google Ads, you...
Step 1: Write a fresh cover letter for each job (but yes, you can use a template) Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly ...
Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect. They can populate online registration forms with fake or stolen information, purchase AdWords on search terms the company already ranks high on, and so on. Even if the terms and conditions ...