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Startups with two founders are19% less likelyto scale prematurely than startups with a solo founder. Research shows that aspiring entrepreneurs launching a startup without a cofounder take3.6 times longerto see significant growth — enough to outgrow the startup stage. Despite these statistics, ...
Differentiation: Aunique logohelps you stand out from competitors in a shop window. Consider how many cafés there are on your street alone. A striking logo can set you apart from the one with the same bland coffee template you've seen a million times. You want people to remember you; a...
Seth Godin says that every founder commitment ends: One of the founders leaves the company through a decision or through death, or the company dissolves or is acquired by another business. Every single agreement is essentially finite. The wisest move is to concentrate less on how partnerships ...
Every government agency (and many nongovernmental partners) will ask where your company is located. What should a fully remote company choose as its physical address? While you could list the home address of one of the founders, the downside is that the company is now tied to a founder’s ...
You write a contract. It looks crystal clear. Then someone tries to use it, and suddenly everyone has a different idea of what it means. Sound familiar? This is the kind of headache that keeps legal teams up at night. For in-house counsel, unclear contracts create a perfect storm of pr...
Regardless of how you decide to split equity among co-founders, it is highly recommended that a vesting schedule be implemented. A vesting schedule details when and how co-founders can exercise the stock options granted in the company’s equity split agreement. The use of a vesting schedule he...
Once the agreement is in writing every owner should review it very carefully and then provide their signature. A notary should witness the signing of the agreement. Keep a copy of this agreement in your business records. It's also a good idea to copy the details of the agreement into your...
Diana:Yeah, definitely, backlinks are huge. Being an expert on your product is huge. The way you do that is by contributing to other platforms when they want to write about wedding suiting, we need to be the person that's giving them information. Very simply, it was with our wedding ...
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