Your Instagram influencer marketing campaign could take a hit if you choose the wrong Influencer. Therefore, your first step is to research and create a shortlist of influencers you can afford to resonate with your brand. Here are some questions you can use to determine if an Influencer is r...
In a 2021 blog post titled, “Shedding More Light on How Instagram Works“, Head of Instagram Adam Mosseri wrote, “We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of your time, and we believe that using technology to per...
When I use it to access Instagram in China, I never have to wait more than 2 seconds for videos to load. Also, the videos I watch never buffer or freeze. Plus, the provider comes with split-tunneling, which is a tool you can use to boost your VPN speeds. Basically, split-tunneling...
“It’s really tough to understand how the Al algorithm works,” Artem explains. Even with one of the highest-viewed product videos on Instagram, Artem and Richard aren’t exactly sure why it performed so well. You may not always understand what will resonate with viewers, but you can ...
Here are some practical ways to work with Instagram’s algorithms to get your content in front of more people. 1. Stay consistent Posting regularly on Instagram might seem like obvious advice, but it’s often repeated for a reason — it works. ...
You can then play around with the features and filters to post the perfect reel. 7. Advertise on Instagram. Like other social channels, businesses can advertise on Instagram. You have a few options to consider. To create a new Instagram ad, choose from three basic formats: photo, video ...
Even when China has censored everything, a VPN will tunnel through and give you access to sites like Facebook, Gmail and even Instagram in China. There’s no need to dive into the specifics of how it work, just know that it’s used by pretty much any expat who lives in China, incl...
With this data, we can try and post content to Instagram at those times and remeasure the results after a few weeks (or months) of testing to see if it helped or hurt performance. Topic Testing When building your editorial calendar, you should be tagging your posts based on the theme it...
With 2 billion monthly active users, there’s a very high chance you’re already on Instagram, both personally and professionally. The growth potential on the platform is endless, and you can easily leverage all of its features to build an engaged, loyal audience. While you’re likely ...
Then click “Switch to Business Account.” Done! You’re now a Business account with access to Insights. 7. Optional: Connect your Facebook page. Lastly, if you have a Facebook Business page, it’s important to connect it to your Instagram Business or Professional account. To do so, go...