How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics...
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics...
Claire McCaskill: -- I think there is a tendency of people who run campaigns. I’m not talking about you, Jen, but having been around a few that thinks that they know better than what may be going on organically. And this is an instance where the organic movement here is really pavi...
In this article, we'll step you through an effective structure for briefing marketing campaigns to an agency or in-house team that has been used by tens of thousands of businesses in different sectors including financial services, retail, travel and consumer brands. I will also answer some o...
Now that we’ve covered how to create a win-back campaign and offered some templates you can use, let’s go over how to measure success. Consider following these steps to ensure your campaigns are performing effectively. 1. Adopt a customer-first mindset ...
The results imply that the image of the electoral–professional party as a well-organised 'army' that obeys commands from the centre is misleading when applied to understanding party election campaigns. 展开 关键词: How to win a landslide by really trying the effects of local campaigning on ...
The low Customer Growth Indicator got the client thinking about new campaigns they could launch to drive consideration through celebrity endorsements and PR. It also led to a rethinking of pricing and promotional strategy to stimulate the right customers with the best experience and deliver good v...
Join Oracle & OneTrust to learn how to drive enhanced, privacy-centric personalization in marketing & CX campaigns through trusted data use.
You can think of customer acquisition channels as the train tracks that your various strategies travel on to get to your customers. They’re how your activations, campaigns, and tactics find your audience. Each customer acquisition channel can play host to a range of different strategies, but –...
In this piece, we’ll break down the basics of customer win-back campaigns, the steps for creating a great campaign, explore the emails associated with customer win back, and offer tips to help your teams bring customers back into t...