Use traffic source UTM parameters to trackwherethe traffic originated from. The parameter added to your URL isutm_source. Traffic sources could be Facebook, Google, Bing, inbound.org, or the name of an email list. Remember, this should be the main traffic source and not a specific social ...
Use a cloud-based platform like Google Sheets to keep a running list of your UTM links by campaign or platform. This way, you can access it and use the correct UTM codes for your campaigns. Additionally, updating and modifying your UTM tracking codes in the spreadsheet is easy. Keep your...
Analytics aside, you should also keep in mind that UTM parameters are case-sensitive. So, if you use Google in one parameter, and google in another, they will be tracked differently. In general, you’ll want to make sure you are using the same parameters for consistency and tracking, espe...
The best part about UTM parameters is that you can make any combination you like of these codes — use the bare minimum (campaign, source, and medium) to track all of your links, or use all of them to get super specific about your tracking. UTM tracking codes can basically help you de...
Check out our guide toUTM codes in Google Analyticsto learn how to analyze this data. And to understand how to use UTM tracking for better social media campaign performance. How to Track Social Traffic in GA4 Engaging social media content can drive a lot of traffic to your website. But un...
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On the other hand, UTM links are added to the end of the original URL for tracking purposes. They don't make URLs shorter, they make them longer. If you scroll back up to the bitly link example, you'll notice that the first link has UTM code at the end. ...
Learn the comparisons between UTM tags vs event tracking including what they mean and when to use each one to accurately track your campaign URLs.
In this article, we’re going to discuss UTM parameters, the different ways to use them, and how to create UTM codes in Google Analytics. Let’s get started. What Are UTM Parameters? UTM, or Urchin Tracking Module, parameters are codes or tags you can add to a URL. They add bits of...
11. Set up UTM tracking 12. Pin your tweets 13. Use great headlines 14. Use Twitter analytics to analyze and optimize 15. The power of PRISM How to Save Time on Twitter by Scheduling Your Tweets 1. Implement Twitter cards on your website Twitter cards are a FABULOUS way to make...