UTM codes track the efficacy of your campaigns, compare channels & identify high performing content. Here's how to create, deploy and track them properly.
Automating UTM settings speeds up the process and eliminates manual work. Many email marketing platforms can automatically generate and add UTM codes to your emails. However, this convenience comes at the expense of limited flexibility, as the parameters are usually predefined and may not suit all ...
There are a plethora of uses for UTM codes. Below are some examples of when to effectively use your UTM codes: A/B Testing– Whether you areA/B testingfor two different ad creatives or want to know which platforms or audiences work better for your campaigns, leverage UTM parameters to comp...
How to use UTM codes and parameters in your social media links With UTM codes, we’re trying to help Google Analytics and other tools tell us the story of how our social media traffic is getting to us. We’re trying to answer three questions: Where’s the traffic coming from? How is ...
If you haven't implemented UTM codes, useAI Narratives for GA4to quickly gain insights into your marketing efforts. The app provides high-level information, but it also lets you filter for specific information. Like your site’s traffic sources and how visitors behave. ...
The UTM codes will show up on the dashboard in the “Referrals” dropdown menu: Read the UTM guideat Buffer to learn more about UTM codes. We drop non-UTM parameters from the URLs. If you want to allow more URL parameters, for example,project-id, use ourallow params-feature. ...
If you use UTM codes, you’ll have to get into the habit of making sure every URL you paste is free from tracking codes. It’s a pain, but it’s a necessary evil to ensure traffic from each URL is attributed properly. 5. Don’t Use UTM Parameters for Internal Links You should ...
Ways To Use UTM Parameters You now know what UTM parameters are, what you can track and how to create them, the most important question still remains: how should youactuallyuse UTM codes to track your marketing campaigns? There are essentially three ways you'll want to use these codes: ...
How to Use QR Codes and Short Links for Loyalty Program Engagement January 25, 2025 16 min read Loyalty programs are essential for modern businesses looking to boost customer retention and maximize lifetime value. They help reduce customer acquisition costs, foster deeper connections, and drive ...
Look for error status codes (e.g., 4xx or 5xx) that might indicate issues with the proxy server or authentication. Test the proxy separately: Use tools like cURL or browser extensions to test the proxy server independently from Puppeteer. This helps isolate and identify if the issue lies ...