Google Tag Manager operates through a container tag that you place on your website. Once installed, the container acts as a middleman between your site and the tracking tools you want to implement. Instead of adding each tracking code directly to your site, you add them to the GTM container...
How To Use Google Tag Manager: Analyzing Data, Adding Tags, and Avoiding Mistakes Now that we’ve covered the Google Tag Manager setup process, let’s talk about adding tags, analyzing data, and a few important notes about how to use Google Tag Manager properly. First up: getting G...
Before creating this event, you’ll have to define a filter for it. Click onVariables, thenNew(next toUser-Defined Variables). Name itiubenda_ccpa_opted_out, click on theVariable Configurationbox and chooseData Layer Variable, useiubenda_ccpa_opted_outasData Layer Variable Nameand selectVersion...
like Google Analytics, Google Tag Manager takes advantage ofGoogle'sdata center infrastructure, which is quite great. Servers are geo-distributed, so your users are always going to get the closest and fastest option.
Testing and debugging Google Tag Manager Use Google Tag Assistant to debug your setup: Install the Google Tag Assistant extension for your web browser. Enable the extension and navigate to your website. Click on the Tag Assistant icon in your browser's toolbar to open the Tag Assistant panel...
Login to Google Analytics to make sure Google Tag Manager is setup under the same account Go to the URLhttps://tagmanager.google.com/ Click “Create Account” at the top right corner Add your business name where it says “Account Name” then click “continue” ...
Google Tag Manager enables you to track multiple analytics and marketing statistics in one place. In this article, we’re going to dig deeper into this tool and how it makes the process of tracking tags accessible to all users without needing to rely on
Here’s a video of how to use that tool if you need it… Now, create a new tag in Google Tag Manager. Once again, it should utilize custom HTML. Paste the code we just copied from the Event Generator. Let’s name the tag before we go further. This is for you, so name it what...
Look at the variables that are related to your selected button such as Click classes, Click Element, and Click ID. Use this information to set up your button click. Go back to your Google Tag Manager. Navigate toButton Click. For the purpose of this article, let’s set up a butto...
A detailed guide on how to create an account in Google Tag Manager, install the code on your website, publish the container, and check its operation