Water is a valuable resource that's scarce (and expensive) in many places. Saving water is good for the environment, and good for people and their pocketbooks. And it’s easy (and fun) to use psychology to change "bad" water habits to "good" ones. I've focused on everyday wat...
doi:10.1016/0019-0578(91)90025-ZMilton M. PressleyISA Transactions
The age-old saying “first impressions last” is more relevant now than ever before. This phenomenon is known in psychology asanchoring, and it describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. According to...
Gambling is a general term used to refer to spending money playingcasino onlinegames and betting on sports. Whether you play online casino games, bet on lotteries, or wager on sports, you’ll be wagering on the outcome of an unknown event. Gambling and psychology go hand in hand. It’s,...
How to use social proof in marketing There are several ways you can incorporate social proof into your marketing to showcase your satisfied customers to potential customers. Knowing that people have been happy with your business and its products or services before is one of the best marketing tri...
Want to get into the minds of your customers? Qualaroo has all the answers. 1. Norm of Reciprocity: Create an Exchange The best way to spark enthusiasm in customers to take your surveys is to use psychology to subtly push them towards action. ...
The Shopify Theme Store has thousands of free and premium templates to choose from, all of which spotlight different color palettes. Find your perfect color match here. How to use psychology to influence purchases Color, when used correctly, can be a powerful guide in purchasing decisions. Here...
Related:How To Harness Psychology To Ace Your Performance Interview Here is a brief snapshot of each of the 10 theories, many of which might sound familiar to you–either because you’ve employed them in the past or because you’ve had others try them on you. For more information on any...
The key is to make it believable and as genuine as possible. The simplest starting point is to just run a limited time discount and see how customers respond. Conclusion For a more in-depth look at each of these 6 principles, check out Robert Cialdini’s book,Influence: The Psychology of...
Once you have monitored your activity for a week you can use your activity monitoring record to look for patterns between your activity and your mood. Look at your completed behavioral activation worksheet and ask yourself these questions: