From classical rhetoric to today’s advertisements, you’ll find examples of “ethos,”“pathos” and “logos” everywhere. Learn these techniques of persuasion and how to use them effectively.
Apersonal mission statementis a 1-2 sentence motto that shows how you define yourself as a person or a team member. It identifies your personal or professional purpose and presents why it is important to you, whether in work or life. A personal mission statement is a “reason to be.” I...
Pro Tip:Much of a successful negotiation comes down to feeling confident and comfortable. Practice your pitch at least once before you dive in. If you can find someone to listen to your case, all the better! Find your dream job online with help from:Job Sites: 15 Best Job Search Engines...
The area inside an object is referred to as the fill. More precisely, according to Adobe,“A color or gradient applied to an open or closed path’s interior area is called a fill”. As the latter sentence mentioned, the fill can be in any color or gradient. As same as a stroke, a...
Creating an app for both Android and iOS means thinking about how to make one app that fits two different sets of users. It’s about making sure that everyone, no matter what phone they use, gets a great experience from your app. ...
An important part of your brand identity is guidelines on how to use your logo and brand image assets. This keeps things consistent and helps build trust with customers. Brand guidelines often include: Logo elements– the elements that make up your logo (wordmark, icon, and slogan) ...
Case studies give you the space to break down complex concepts, ideas, and strategies, showing how they can be applied in a practical way. You can use real-world examples, like an existing client, and use their story to create a compelling narrative that demonstrates how your product so...
Use transitions to ensure a smooth flow between ideas and paragraphs. Strong Introduction Grab the reader's attention with an engaging hook, provide context for the topic, and present your thesis statement. Body Paragraphs Each body paragraph should start with a clear issue sentence that supports ...
Video is one of the most effective conversion assets out there. If you already have a high-quality, full-lengthproduct video—with interviews, testimonials, and product shots—be sure to use it! Keep these assets under 30 seconds long, aiming for a clean and elegant product demonstration you...
I’ll let you in on a little secret that might surprise you … For decades, I didn’t think I could write. I was a graphic designer by trade. I was naturally drawn to the visual side of marketing and became very good at creating logos, publications, brochures, annual reports, and new...