How to use heat maps on your website Heat map FAQ Start your online business today. For free.Start free trial Ever wondered if customers are scrolling to the bottom of your homepage to see all your featured products? Curious to know if your website layout is truly user-friendly? Heat map...
Learn how to use heatmaps to collect data on how people interact with your website so you can improve UX.
Heatmaps are visual representations that use color-coded overlays to indicate user activity on a webpage. They map where users click, how far they scroll, and where they moved their mouse or finger. The “hotter” areas marked in red or orange show high engagement, while “colder” areas ...
For many companies, heatmaps are used solely as a post-website redesign strategy or to look at the performance of new landing pages. While both of these scenarios present a perfect time to use a heatmap, I believe this tool should be utilized much earlier in the timeline. Adding a heat...
While this blog will focus specifically on what we at Dundas refer to as a‘Heat Map Chart’(emphasis onChart), there are at leastthree data visualizations that pair well with Heat Mapsthat I can think of off the top of my head. ...
Using clickmaps, you can identify areas where users tend to click the most, where they expect a certain image to be, identify images that are expected to be hyperlinked, and more.Using eye tracking heatmaps, you can gather data on visitors’ gaze lengthand frequency and find out where vis...
Engagement zone maps Desktop, tablet, and mobile heatmaps Knowing the difference is handy, as eachtype of heatmaphelps you investigate a slightly different aspect of your website and product performance. 1. Scroll maps Scroll mapsshow the exact percentage of people who scroll down to any point...
Discover what heatmap data visualization is and how to effectively use it. Learn about different types and tools for creating impactful heatmaps.
Another way to use heat maps is to employ them to manage salesperson distribution or delivery driver management. For example, by plotting your sales reps or delivery drivers and locations, you can see which territories have plenty of personnel and which are lacking. As a result, you can fill...
💡Pro tip:If you’re using Contentsquare for mobile app analytics, use heatmaps to compare an A/B test variant with the control in a single screen. 5. Unlock more mobile analytics Mobile app heatmaps are just one (colorful!) part of a mobile analytics suite. Once you’ve added your...