As of September 2023,Google Optimize no longer works. Google’s reason: it didn’t have the features and services customers requested to performvalid and effective A/B tests. In turn, most of the old A/B testing methodologies that were used alongside Google Optimize are no longer supported. ...
Since Google Discover is a mobile platform, one of the obvious requirements is for your pages to be properly optimized for a mobile view. If your website is built using a CMS platform, then all you have to do is make sure you are using a responsive theme. If not, then check outthe ...
For the purposes of understanding and acting on results from A/B testing, you just need to understand thatthe smaller the p-value is, the more confident you are that what you’re seeing isn’t due to random chance. The rule of thumb for A/B testing is a target p-value of less than...
As if Tasks wasn’t already easy enough to use, Google introduced keyboard shortcuts to the desktop version to make it even more user-friendly. Most of these shortcuts require the task to be first selected. You do so by clicking on it to bring up the cursor and then hitting the “esca...
I really hate how I lose access to Gmail whenever I travel through China.I use Gmail (and other Google services) on a regular basis — both for personal use, and for running my business. While there are alternatives to Gmail in China, they’re really inconvenient to use. ...
This it the first time Google has publicly commented on how to optimize specifically for RankBrain. All the previously published articles about so-called RankBrain optimization have all were based on speculation or downright misleading information. ...
Still, Hopkins’ “Scientific Advertising” process didn’t include the key principles we use in A/B testing today. We have 20th-century biologist Ronald Fisher to thank for those. Fisher, who defined statistical significance and developed the null hypothesis, helped to make A/B testing more re...
Similarly, if you want to use the functionality provided by Google Analytics, then you may need to write a program that can interact withGoogle Analytics API. Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles ...
Google Voice Search lets users search by speaking. Learn how to optimize your site for voice search queries.
For other help, check outSet up conversion tracking for your websitein the Google Ads help center. 5 Top Strategies to Optimize Google Ads 1. Use Assets Assets (which used to be called ad extensions) are additional pieces of information you can include in your ads to make them more interes...