Google Analytics 4 (GA4) is a new version of Google Analytics that provides a more holistic view of your customer journey across devices and platforms. It also offers a more flexible data model that can be used to track a wider range of conversions. Once you've set upGA4 conversion trackin...
How to Use SEO Analytics to Improve Website Performance Marketers can leverage SEO analytics to gain insights into a website’s performance over time. These figures allow them to continuously refine their approach and identify opportunities. However, this data is pretty much useless if you don’t...
Choose “I want to create a new Google Analytics 4 property” and it will set it up for you. Connect your WordPress site to Google Analytics There are numerous plugins you can use to add Google Analytics tracking code to your site. The thing about GA4 is that it seems to require a bit...
How to Use Google Analytics 4 for Beginners Google Analytics 4 (GA4) is a free web analytics tool from Google that lets you track and measure user traffic and behavior on your website. ‘Not Provided’ in Google Analytics: How to Reclaim Your Keyword Data Google Analytics hides your organi...
Step 1: Export Your Google Analytics Reports To use AI tools with your Google Analytics data, you need to know how to export the data you want to analyze. We’ll talk about which reports might be useful later. For now, here’s how to export your reports. ...
It has already been a year since Google launched predictive audiences in GA4, but it still hasn’t gotten the attention it deserves. Of course, the bar is set high to become eligible for predictive metrics and many companies still use Universal Analytics as their main web analytics tool. But...
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize the data in Google Analytics.
You can also use Google Analytics 4 to understand user demographics. This enables you to learn where your users are located and what languages they speak. If you enable Google Signals, you can also learn about their age, gender, and interests (but beware this could result in data thresholding...
Although Google Analytics 4 has more than 100 default parameters and indicators, in practice, this may not be sufficient. That’s when custom event parameters come to the rescue. These newly created parameters allow us to expand the information we can gather about user actions. For example, alo...
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics. Without knowing which sections to pay attention to, you could spend hours digging through the platform and walk away...