Big data-driven marketing is fairly new and evolving rapidly, so numbers from one or two years ago might not be relevant anyway. There are infinite ways to apply big data analytics to marketing and everyone does it differently, so empirical data is too diverse to be of uniform use. ...
Why It Makes Sense to Use Data Analytics in Marketing Marketing with data analytics gets you results. Pure and simple. Are You Using Google Ads? Try Our FREE Ads Grader! Stop wasting money and unlock the hidden potential of your advertising. Discover the power of intentional advertising. Reac...
How will you use data analytics in your marketing? I left Seth’s keynote talk inspired to find new and creative ways to use marketing analytics to drive decision-making. Now, though, I will do that better because I have heard Seth’s “left-ventricle” thinking. Data should be the arbi...
Many industries as well as multiple functional areas within any given organizationuse predictive analytics. Marketing was an early adopter of the technology and remains one of the most significant users of predictive analytics to help pinpoint which customers to target at what times through which...
Social media comes with fantastic opportunities and allows a brand to find a new voice. But it has a positive net effect on your brand ROI only when you use data to improve, test and reach your business goals. In this post, I will share some tips and ideas on how to use analytics to...
Google Analytics offers immense value to digital marketing professionals. This freemium web analytics service empowers business users to track website traffic day after day. That way, digital marketing professionals can find out which web pages are most
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize the data in Google Analytics.
Whether an established business or a new startup with a great business idea, if an organization is looking to test products in an international market and expand their business, they should use data analytics and market opportunity analysis tools to make informed, strategic decisions. In terms of...
In this article, we’ll show you how to use this data to boost your marketing efforts and search engine rankings. But first, let’s make sure you understand what SEO and analytics are all about. What Are SEO Analytics? SEO analytics are a collection of key performance indicators (KPIs) ...
Your Internet marketing strategy needs to rely on data over intuition to constantly improve your campaigns. One area of your business where numbers are ripe for the picking is Google Analytics. You have free access to a wealth of data analytics tools so that you don’t have to rely on your...