There are several use cases for product analytics, depending on what you want to know. Here are some common types of analyses your business can perform to continually improve your product, increase customer retention, and build long-term growth. A/B testing A/B testingrequires releasing ...
Organizations already have a lot of data that they plan to monetize. As part of business strategy, the leaders understand the gap in current technology and expend money to build up the necessary infrastructure to run sophisticated models. However, the top-down approach to the adoption of new te...
Instagram is more than just a social network—it’s a powerful tool for building deeper connections with customers. Here’s how to use Instagram for business.
To make better choices and boost your website’s success, it is important to learn about the different kinds of web analytics. In this section, we will explain the various methods people use to study web data, helping you get a clearer picture of what’s going on with your site. Get ...
Always use clean data Anton Konopliov, Founder ofRedline Digital, advised businesses to only use clean data in their analytics programs, meaning data that doesn’t contain incomplete, duplicate, and incorrect information. “If your data isn't clean, you are at risk of building your conclusions ...
Learn how data analytics can help you supercharge your business growth by tracking KPIs and discovering insights.
The chapter focuses on how business analytics corresponds to people analytics. Best practices for building a People Analytics center of excellence are also discussed in the chapter. Creating a talent analytics center of excellence requires prudent investments in people, processes, and technology. IMPACT...
SMEs can benefit from Data Analytics and analytics tools as they help improve process of decision making and optimize business operations.
Example of marketing data in Shopify Analytics dashboard. Craig Hewitt, CEO of podcast analytics softwareCastos, feels analytics solves the problem of not knowing how to use marketing data to drive ecommerce growth. “Marketers often have a lot of data about their customers, but struggle to use...
Ecommerce analytics can solve common business problems, such as minimizing misleading revenue models and forecasts. It also helps you understand marketing data, uncover trends, use customer data, and optimize pricing. How do marketers use analytics to make decisions?