While this is an ambitious plan, it’s hard not to imagine a metaverse corrupted by data-driven advertising and in-your-face brand marketing. If not put into check, the company could risk becoming so profit-driven that it neglects what keeps its user base hooked. Roblox’s history of end...
Nike made its first move into NFTs by partnering with the online gaming platform Roblox to debut Nikeland. Customers in Nikeland can choose from a series of pre-built games or customize their own. They can also use accelerometers in mobile devices to incorporate real-life movements such as lo...
Nike made its first move into NFTs by partnering with the online gaming platform Roblox to debutNikeland. Customers in Nikeland can choose from a series of pre-built games or customize their own. They can also use accelerometers in mobile devices to incorporate real-life movements such as long...
Image source: Roblox 5. Build excitement for a new product launch One way brands can leverage NFTs is to organize a pre-sale limited drop of physical products and link each product to a unique NFT to offer additional value and gauge customer interest. For example: Sneaker brand Flowers for ...
Image source: Roblox 5. Build excitement for a new product launch One way brands can leverage NFTs is to organize a pre-sale limited drop of physical products and link each product to a unique NFT to offer additional value and gauge customer interest. For example: Sneaker brand Flowers for ...
Nike made its first move into NFTs by partnering with the online gaming platform Roblox to debut Nikeland. Customers in Nikeland can choose from a series of pre-built games or customize their own. They can also use accelerometers in mobile devices to incorporate real-life movements such as lo...
Brands that emphasize sustainability as part of their mission might face a backlash from environmental activists if they engage with NFTs. To avoid this risk, develop a plan to give back to the environment. One way to do so is to offset emissions from your NFTs by investing in renewable ener...