Clothing brand name planning The name (registered trademark) is an important part of the brand and the intangible assets of the enterprise. American brand expert Philip Jones (Philip Jones) believes that the added value of a brand exists in its name in some form. A good name is convenient f...
Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A trademark could be a word, phrase, tagline, or logo associated with your product or ...
This means that you can register a trademark for your business name, logo, slogan, symbol, design, and anything else that contributes to the brand identity of your company and the products or services that you offer. Your trademark is used to notify others that your company’s products, name...
If your trademark makes use of any foreign words, you want to make sure that they transfer well into English. For example, you may not want to call your winter clothing brand Phoque (French for seal). Similarly, if your product is meant for export you should check to see how it would...
If you want to protect your business's intellectual property, the first step is to register and trademark your brand name. Here's how.
The ultimate guide brand naming for creatives who want to learn how to brainstorm names for your clients, or an entrepreneur who's looking to brand a name.
1. Confirm the trademark is available When you have a unique idea about a name for your brand or products, it’s a good time to see whether the idea has already been registered. You can do this as part of your competitive analysis. Look up your potential trademark using the official onl...
How to copyright / trademark a logo. Understand the difference between copyright and trademark law in terms of your logo and business name.
Step 1: Determine Whether You Need a Trademark Registering a trademark for your business name makes it clear to the public that you have the exclusive right to use that name. If you don’t register your mark with the USPTO, you can’t file a trademark infringement lawsuit against someone ...
For example, Forever21 has a catchy clothing brand name that clearly indicates its target market of young adults. Some customers are more drawn to associations with a specific designer, which is how brands like Louis Vuitton and Donna Karan New York (DKNY) got their names. ...