Google Analytics(GA4) usesa few additional UTM parameters(e.g., “utm_source_platform” and “utm_id”). We’re focusing on the five primary parameters noted above for the purposes of this article. As they tend to work across a range of web analytic platforms. UTM Source Parameter The s...
P.S. If your store runs on Shopify, make sure to check outGA4’s integration with Shopify. What types of online shopping activities can you track in GA4? You can track many different shopping-specific user actions in Google Analytics 4, which gives you plenty of context about your online ...
No matter what, you should use UTM parameters to track your campaigns.Evenif you use Google Ads with auto-tagging, you should still (also) use UTM parameters. If – for whatever reason – GA4 does not fetch the campaign data with the help of gclid, UTM parameters will be a safe fallba...
The UTM parameters, in turn, tell Google Analytics (or whatever tool you use) how to sort your incoming website traffic. If you’re tracking your links across social media (and across the rest of your digital content), you’ll be able to really drill down on which content is performing ...
User ID can’t be merged across GA4 properties. To track a single-user journey in GA4, you must use the same GA4 property (even if that means sending data from multiple websites to the same property). You must send user_id with every event to GA4 (when user_id is available). You ...
Track UTM parameters in GA4 (Google Analytics 4) – Campaign Tracking How to use Microsoft Clarity with GA4 (Google Analytics 4) How to Track Phone Calls in Google Analytics 4 – Call Tracking Tutorial GA4 Form Tracking via Google Tag Manager ...
You’ll be able to track the following parameters we’ve discussed so far: Content Medium Source Manual Term But GA4 lets you go beyond these parameters and create even more should you wish. These include: Utm_creative_format: the type of creative, like display or video. Utm_marketing_...
If you use Google Analytics on your website, you can track clicks from your Benchmark email campaigns to purchases on your website.
Track UTM parameters in GA4 (Google Analytics 4) – Campaign Tracking How to use Microsoft Clarity with GA4 (Google Analytics 4) How to Track Phone Calls in Google Analytics 4 – Call Tracking Tutorial GA4 Form Tracking via Google Tag Manager ...
Let’s look at how to use Google Analytics Intelligence in more depth to track users, examine trends, and gain more insights about your digital marketing efforts.1. Collect and Prepare DataTo use GA4 AI, you need to connect your website to Google Analytics for data collection. Check out ...